Crush It! by Gary Vaynerchuk

“Why now is the time to cash in on your passion.” What does living your passion truly mean? It means you are pumped to wake up in the morning because what you do throughout your day genuinely interests you. Work, play, and relaxation are one in the same. You don’t tire easily because what you do creates mental energy. You make money, but that’s not what it’s about for you. In this book, Gary “Vee” describes the incredible story of his family’s immigration to the United States in pursuit of a better life. Along the road of their hardships, Gary discovered creative ways of making money that put him far ahead others within his age group. These early discoveries lead him to a place now of an entreprenuerial empire and now gives advice on building businesses online and with social media.

One of the first lessons he learned in business was, “scarcity breeds desire.” This is a similar lesson and theme of Daymond John’s book “The Power of Broke;” Meaning, when your back’s against the wall [financially] you experience a different kind of motivation. A more powerful motivation if you will. Other great points made by the author have to do with marketing yourself online. He says, “your website is for communicating logistics and facilitating sales; your blog is for communicating the essence of your brand.” He also establishes the difference between every social media platform and why certain ones are best for certain tasks.

As most of you know, Gary Vee is best known for his style of keeping it real. He of all people sugar coats nothing! The book is to the point, great information, and blunt to help the reader get the best out of his advice. He’s a huge advocate on keeping everything honest and authentic. If you’re starting a business or want advice on building a brand, I definitely recommend this short read. He ends with the wise words, “True success- financial, personal, and professional- lies above all in loving your family, working hard, and living your passion. In telling your story. In authenticity, hustle, and patience. In caring fiercly about the big and the small stuff. In valuing legacy over currency.”

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